How to work out your hourly rate
- Enter your target take-home pay. Use the yearly amount you want to keep after tax and business costs.
- Add an estimate of tax. Enter a rough percentage for income tax and social contributions. Your accountant can tell you a better figure.
- Add business expenses. Include software, equipment, insurance, accounting, travel, co-working and anything else you pay each year.
- Set your time. Enter hours per week, weeks off (holiday, sick days and public holidays) and the share of your time you can bill.
- Read the rate. The result is the minimum hourly rate that gets you to the target. Add a margin for risk and for the value you deliver.
Why you cannot just divide a salary by 2,080 hours
An employee’s hourly pay assumes paid holidays, sick pay, a pension contribution, equipment and a desk. As a freelancer you pay all of that yourself, and a good part of your week is not billable: finding work, invoicing, learning, answering email and doing your own bookkeeping. If you take a salary and divide by the number of hours in a working year, you will charge too little.
The right way is to start with the income you need and work backwards:
- Take your target take-home pay and gross it up for tax: gross = take-home ÷ (1 − tax rate).
- Add yearly business expenses to get the revenue you need.
- Work out your billable hours: (52 − weeks off) × hours per week × billable share.
- Divide: hourly rate = revenue needed ÷ billable hours.
Worked example
| Input | Value |
|---|---|
| Target take-home | 50,000 |
| Estimated tax rate | 25% |
| Business expenses | 6,000 |
| Hours per week | 40 |
| Weeks off (holiday, sickness, public holidays) | 6 |
| Billable share of working time | 65% |
Gross needed: 50,000 ÷ 0.75 = 66,666.67. Revenue needed: 66,666.67 + 6,000 = 72,666.67. Billable hours: 46 weeks × 40 hours × 65% = 1,196 hours. Hourly rate: 72,666.67 ÷ 1,196 = 60.76 per hour, or about 486 for an 8-hour day.
The figure is an estimate. It does not include profit margin, a buffer for slow months, or pension savings beyond your take-home target.
How much of your time is billable?
New freelancers often assume they can bill every hour they work. In practice, 50% to 75% is typical, depending on how much time goes on sales, admin and training. A consultant with a long contract might bill 80% or more. A freelancer who is still building a client list could be nearer 40%. Use your own time records, or a timesheet for a month, to get your real number.
- Admin and bookkeeping: invoicing, expenses, tax records.
- Business development: proposals, calls, networking, marketing.
- Learning and tools: courses, trying new software.
- Gaps between projects: time you cannot fill.
Our timesheet invoice generator can help you track hours.
From a cost-based rate to a price
The calculated rate is a floor, the rate below which you lose money relative to your target. Your market rate depends on value, scarcity, demand and what clients pay for similar work. Many freelancers also move away from hourly billing: a fixed project price or a day rate is easier for clients to approve and avoids penalising you for working faster. The day rate calculator shows a day rate from a salary comparison.
Ways to adjust the figure
- Add a profit margin of 10% to 30% so the business can grow and absorb slow months.
- Charge a premium for rush work or short notice.
- Charge a lower retainer rate for guaranteed hours.
- Check the market rate for your role and region, for example on public salary surveys or job boards.
Tax, VAT and what the rate leaves out
The tax percentage is only a rough input. It should include income tax and any social contributions, such as self-employment tax in the US or National Insurance in the UK, but not sales tax, VAT or GST that you collect for the government. Those are added on top of your rate if you are registered. The VAT calculator and GST calculator handle that step.
The calculator does not give tax advice. Ask your accountant for a realistic effective rate for your situation, including deductions, allowances and pension contributions.
Glossary
- Billable hours
- Hours you can invoice a client for.
- Utilisation
- The share of your working time that is billable.
- Take-home pay
- Money you keep after tax and business costs.
- Overheads
- Costs of running the business that are not tied to one project.
- Retainer
- A fixed fee paid regularly for a set amount of availability or work.
- The calculator is a planning tool, not tax advice. The tax percentage is your own estimate.
Frequently asked questions
How do I calculate my freelance hourly rate?
What percentage of my time is billable?
Should I charge hourly or by project?
How many weeks off should I include?
Does the hourly rate include VAT or sales tax?
What tax percentage should I use?
Is the result the rate I should charge?
How do I convert to a day rate?
Can I use this for contractors outside the US?
Is my data stored?
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