How to write a quote
- Set the project and the dates. Give the quote a number, a project name and a valid-until date. The editor suggests 30 days; shorten it if your material costs move quickly.
- Add your details and the client. Enter your business details, then the client’s name and the site or billing address.
- Break the work into lines. List each deliverable or material with quantity and price. Separate labour from materials so the client can see what drives the cost.
- Add tax, discount and deposit. Choose your tax label and rate, add any discount, and set the deposit you need to start (a fixed amount or a percentage).
- Write the scope and terms. State what is included and excluded, how changes are handled, the payment schedule and when the price expires.
- Export and send. Download the PDF or use the share link. When the client accepts, duplicate the quote as an invoice and keep the same lines.
Quote or estimate: which one are you writing?
People use “quote” and “estimate” interchangeably, but in practice they promise different things. A quote is a fixed price offer. If the client accepts it, you are expected to deliver the work for that price, unless the agreed scope changes. An estimate is your best guess of the cost; the final bill may be higher or lower depending on the time and materials actually used.
The generator works for both. If you give an estimate, say so clearly in the title and the notes, and state what could move the price (hours, materials, access problems). If you give a fixed quote, state the scope tightly and what happens with variations. In some places and trades, such as home repairs, the law has rules about written estimates or price changes; check your local consumer or licensing authority.
Why clients prefer an itemised quote
A single total invites haggling. A table of lines, each with a quantity and a price, shows you have thought it through, helps the client compare bids fairly, and gives you a ready-made structure for the invoice later.
What to put in a quote
- Your business name, contact details, and licence or registration number where your trade requires one.
- The client’s name and the address where the work will happen.
- A unique quote number and the date issued.
- A valid-until date, after which the price may change.
- A short description of the scope: what you will do, where, and what the result is.
- Itemised lines with quantities, unit prices and totals, including tax or VAT/GST where it applies.
- What is excluded, such as permits, disposal, travel, or third-party fees.
- The payment schedule: deposit, milestones, final payment, and how long the client has to pay.
- How changes are handled: written change orders, hourly rate for extras.
- An acceptance line for the client’s signature and date, or a clear way to accept by email.
Worked example: a fixed-price quote with a deposit
A landscaper quotes a client for a garden clean-up. Prices are shown before tax and a 10% sales tax is added.
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Clear and dispose of green waste | 1 | $420.00 | $420.00 |
| Lawn re-seeding, 80 m² | 80 | $3.50 | $280.00 |
| Topsoil, delivered (m³) | 4 | $62.00 | $248.00 |
| Subtotal | $948.00 | ||
| Tax 10% | $94.80 | ||
| Total | $1,042.80 | ||
| Deposit to book the work (30% of total) | $312.84 | ||
When the client accepts, you invoice the same lines. The deposit is shown as already paid, so the final invoice asks for $729.96. Keeping the lines identical avoids arguments about “what we agreed”.
How to make a quote more likely to be accepted
- Answer quickly. Speed signals reliability. Send the quote the same day if you can.
- Write for the client, not for yourself. Use plain words for what they will get: “Replace 12 m of fence with treated timber posts” beats “Fence works”.
- Offer options. A good, better, best structure helps clients pick a middle option instead of walking away.
- Be specific about what is not included. It prevents surprises, and surprises are what kill trust.
- Set a validity date. It nudges decisions and protects you from price rises in materials.
- Make accepting easy. A typed or drawn signature, or a reply of “accepted” by email, is often enough. Ask your adviser what counts as acceptance in your jurisdiction.
- Follow up once. A short message two or three days later often decides the job.
Tax and legal points on quotes
A quote is not a tax invoice, and tax authorities do not treat it as one. You do not need to charge or report tax on a quote, but showing the tax-inclusive total avoids confusion for consumers. For consumer-facing work, some countries require prices to be shown including tax. In business-to-business work, prices excluding tax are the norm.
Whether a quote is a legally binding offer depends on its wording and local law. A quote that says “valid for 30 days” and is accepted in time generally forms an agreement. If you want flexibility, label it an estimate and state the factors that can change the price. Anything above a small job is worth putting into a short written contract; the quote can be attached as the pricing schedule.
Registration thresholds, licensing and home-improvement rules are set by tax authorities and state or local regulators. Use the sources on this page and your local regulator for the details.
Mistakes that cost freelancers and tradespeople money
- A vague scope. “Website design – $3,000” leads to unlimited revisions. List pages, revisions and exclusions.
- No expiry. A quote from six months ago may not reflect today’s costs.
- Forgetting tax. If you must charge tax, your “$1,000” job may actually leave you $900.
- Not asking for a deposit. A deposit confirms the client is serious and funds materials.
- Different lines on the invoice. Clients notice when the invoice no longer matches the quote.
- No change process. Agree up front that extras are priced and approved in writing.
Glossary
- Quote
- A fixed price offer for specified work.
- Estimate
- An approximate price that can change as work proceeds.
- Scope of work
- The detailed description of what is, and is not, included.
- Change order
- A written agreement to change the scope and price after the work starts.
- Validity period
- How long the quoted price stands.
- Deposit
- An upfront payment, deducted from the final invoice.
- Licensing, written-estimate and cooling-off rules vary by state, province and country. Check your local consumer or trade regulator.
Frequently asked questions
What is the difference between a quote and an estimate?
Is a quote legally binding?
How long should a quote be valid?
Can I ask for a deposit on a quote?
Can the client sign the quote?
How do I turn a quote into an invoice?
Should the quote include tax?
Can I give the client options?
Is my data private?
Can I use this for a construction estimate?
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